MARVELLING IISALMI
Iisalmi represents a unique, but distinctly Finnish combination of industrialism, nature and outgoing, rock-loving and hardworking people.
We worked with the city to crystallise their persona aurally in a series of sound logos, a custom soundtrack as well as a strategy for using audio and music in their marketing and communications.
SERVICES
SOUND BRANDING - MUSIC
Hildén & Kaira
Aarni Hildén
Matti Kaira
Perhaps surprisingly, several industry-leading companies, such as the professional-grade loudspeaker manufacturer Genelec or the soft drink and beverage behemoth Olvi have sprouted from the second-largest Northern Savonian municipality.
Perhaps surprisingly, several industry-leading companies come from Iisalmi.
The professional-grade loudspeaker manufacturer Genelec and the soft drink and beverage behemoth Olvi are just two examples of success stories sprouting from the second-largest Northern Savonian municipality.
Pivotal for our project, Iisalmi also has an extremely strong connection to music, which has led them to both order custom tracks from local bands and hold open competitions for residents to create their own Iisalmi song.
Sound logo, just like a visual one, is the brand's attempt to encapsulate their values, tone and persona in a concise unit.
We created three variations of the sound logo for different scenarios. The melodic motif is inspired by "Ihmeitä", the winner of an Iisalmi-themed song contest.
This newslike, emotionally very neutral but trust-inspiring version especially fit to more formal and informational communications, as well as public relations
https://www.dropbox.com/s/2gyw80let17qo0q/rvostus%20mp3.mp3?raw=1
To further the more human connection between the municipal administration and citizens, we composed a strongly acoustic and emotionally more impactful version.
https://www.dropbox.com/s/c60diefoi2bmv65/v%C3%A4lit%C3%B6n%20mp3.mp3?raw=1
While the cadence of the other two versions is very even, Inventive brings out the more playful, innovative and out-of-the-box side of Iisalmi with a subtle shuffle.
https://www.dropbox.com/s/e3dumpk5r4ofyq5/kekseli%C3%A4s%20mp3.mp3?raw=1
Iisalmi combines modern industrialism to the traditional Finnish landscape, which we reflect in three add-on textures to the sound logos.
Totaling to 9 unique combinations, the purpose of these ending textures is to maximise customisation in the use of sound logos.
This newslike, emotionally very neutral but trust-inspiring version especially fit to more formal and informational communications, as well as public relations
https://www.dropbox.com/s/ec6s1gybgezi5py/arvostuspunarina%20mp3.mp3?raw=1
For many Iisalmi-based workers, an industrial atmosphere is homely. To reflect that in the sonic identity, we composed a set of industrial sounds that is mixed through the whole length of the logo.
https://www.dropbox.com/s/glz2n3oryha48cw/kekseli%C3%A4svesi%20mp3.mp3?raw=1
Iisalmi has 111 lakes. Ripples, wavelets and sloshing of all sorts is thus a familiar mat of the rich soundscape of the municipality. The soothing recording of a small stream can be used with nearly anything.
https://www.dropbox.com/s/pnombz2ikja2xcp/v%C3%A4lit%C3%B6ntehdas%20mp3.mp3?raw=1
Used in social media content, YouTube videos, podcasts and online events or seminars, the sound logo is a personalisation tool of the 2020s.
https://www.dropbox.com/s/8u1j4hmp1vjx86o/matto%20mp3.mp3?raw=1
Sound strategy ensures the unified and meaningful use of sound logos, the background track as well as music commissioned from local artists or taken from an audio library.
On the whole, the strategy entails both tips and tricks in using these new elements in Iisalmi's branding as well as more detailed guidance on specific scenarios in which certain renditions and textures work best.
A common time-sink especially in video productions is the eternal search for just the right background track from a sea of different audio libraries. To combat this, we created a curated list of songs for different moods and scenarios chosen from a single audio library.
This allows Iisalmi to uphold a unified and classy, yet diverse catalogue of music in their productions, creating a strong base for audiovisual communications & marketing that does not feel forced and, simply put, boring.
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