Jäbät & Tunteet is one of the fastest growing Finnish podcasts, focusing on men learning to express their own emotions together.
We created the intro song and animation to start each episode and worked with the team to support the trial of a live-discussion masculinity event.
The animation forms around the three pillars constituting the logo of Marmori, the parent organisation behind Jäbät & Tunteet community.
The jingle combines a sensitive masculine voice humming to a modern trap-style song instrumental. This is a perfect mix of a vulnerable masculine spirit, open to express their emotions and listen to those of others, combined with clear elements from today's trap hip-hop genre, being probably the most popular music amongst young contemporary men.
Kukoistus (or "Bloom") strives to utilize the popularity of the podcast and its audience's already seen willingness to follow longer-form content, setting an example as the possibility of live-discussions to reach a more intimate, secure and effective experience.
We documented the first event's most important points and explorations and formed a concept video giving the viewers a good grasp of the atmosphere in such an event.