KALEVI SORSA FDN.
Kalevi Sorsa Foundation is a social democratic think tank, aiming to advance societal welfare and equality.
We produced an infomercial to clarify the foundation's role in Finnish societal discussion and political decision-making using polished visual storytelling that fits the think tank's own modern branding.
SERVICES
ANIMATION -FILM - SOUND DESIGN
Hildén & Kaira
Matti Kaira
Matti Kaira
Aarni Hildén
Aarni Hildén
Heading into this project, we faced the challenge of trying to tell the public about an actor from a field that is itself somewhat clouded in mystery.
There is really no point in trying to get the viewer interested in Kalevi Sorsa Foundation's work if they do not understand the field in question and its purpose on society.
Heading into this project, we faced the challenge of trying to tell the public about an actor from a field that is itself somewhat clouded in mystery.
There is really no point in trying to get the viewer interested in Kalevi Sorsa Foundation's work if they do not understand the field in question and its purpose on society.
Therefore, we approached the foundation's own brand video as an informercial, seeking first and foremost to work as an educational piece on the role of think-tanks in our society and only secondarily promoting the specific think-tank in question.
The three main questions guided our process:
What are think-tanks? Who work there? What is their function?
3D -motion tracked to the footage, animated line elements and headings act as a clear motif throughout the story. The headings introduce questions central to the function of Kalevi Sorsa Foundation, imagined as literally glaring around our environments.
The line animations follow structures build by humans, acting as a symbol to the think tank's role within the fabric of our society.
You hear both melodic elements and sounds that are neither clearly acoustic nor digital, causing the ambivalence in the soundscape to further a sweeping and timeless feeling.
Additionally, the clear voice-over recording explaining the message with a forward-looking and succint manner gives the viewer some welcome concreteness in a story full of abstractions.
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