VISIT PORVOO
"Sights on the future, with one leg firmly based in history and tradition"
This quote encapsulates the brief we received in the beginning phase of designing Visit Porvoo's sound logo and logo animation.
SERVICES
SOUND LOGO - MUSIC
Hildén & Kaira
Matti Kaira
Matti Kaira
Aarni Hildén
Pambikallio & Malla
Held in the beautiful island of Hailuoto, the event stands out from the crowded Finnish festival space by, for example, focusing both on the acts as well as everything around them. This includes jacuzzis, saunas, a beach and, of course, the festival's own camping grounds, where the party goes on long into the next morning.
Our aim was to convey to the viewer the authentic atmosphere of Bättre Folk. Therefore, we focused primarily on the setting and the festivalgoers, as they form the spirit of Bättre Folk.
Held in the beautiful island of Hailuoto, the event stands out from the crowded Finnish festival space by, for example, focusing both on the acts as well as everything around them. This includes jacuzzis, saunas, a beach and, of course, the festival's own camping grounds, where the party goes on long into the next morning.
Our aim was to convey to the viewer the authentic atmosphere of Bättre Folk. Therefore, we focused primarily on the setting and the festivalgoers, as they form the spirit of Bättre Folk.
(We even got appropiately tatted up for the occasion.)
As the principal aim was to allow the viewer a short moment to delve into the authentic, magical Bättre Folk aesthetic and atmosphere. To advance this, we decided to execute the movie emulating the look and style of old film footage, which already possesses a strong nostalgic emotional impact in itself.
This film emulation is a combination of colour grading, most obviously seen in the faded colours, the 4:3 aspect ratio familiar from old box televisions, film grain added in post, as well as overall softer, even blurry footage.
While the depth of our sleep in the middle of this forest-turned-party was not the greatest, a bowl of local fish soup fixes pretty much anything.
The almost memoir-esque sense is furthered by the use of slow-motion footage, in which manner most of the people in the movie are seen.
This has a calming effect on the material, makes the people filmed look more approachable and allows the viewer to better get a sense of understanding and experiencing the feelings shown by these people.
To support the at times serene, at times fierce and bohemian character of our footage, we chose two distinct background tracks to split the movie into two sections.
These songs are "Vielä hetken" (translated: "One more moment") by the indieduo Pambikallio and "Moi" (translated: "Hey") by the experimental artist-producer Malla.
The clear distinction between the A and B sides of the movie as day turns into night supports a sense of progression as we are moving in the dusk along the wooden pathway and Moi starts its entry, bass first.
After a good while of all-out partying to the tune of Malla's club banger, we turn our eyes towards next year and retreat to a calm ending by moving accross the sea towards a beautiful sunset, almost being able to hear the call of a siren.
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